Or why are translations absolutely crucial for every website.

This is directly interconnected with the previous article where I mentioned the need for many language versions, and why translations are so absolutely crucial for every personal portfolio website, but basically also for most types of other websites in general. This little secret is actually no big thing, but webmasters, especially native English webmasters, tend to greatly underestimate its advantages, and impact on SEO; Its importance is usually completely ignored!

Abstract concept portraying SEO secrets of successful personal portfolio websites or presentations.The secret is that most people, and those much wanted stock image buyers, search the internet for images using their own mother tongue! Image buyers don’t prefer English language when they search for images they want to purchase! That’s it!

Simply, to assume that image buyers search for images mostly in English is totally WRONG!

It is the most common mistake that English speaking webmasters make. Really, no matter how strange it may be, believe it or not, it is like that! The absolute majority of image buyers don’t use English when they search for images!

Don’t get me wrong. Those image buyers may be very good speakers of the English language, but if they have a choice of using their own native language they do so without any hesitation, and almost always! If your website doesn’t contain that particular language, it won’t be indexed by search engines for those targeted keyword(s) or phrase(s), and thus you will lose some of your possible image buyers! All of that just because you were not able to satisfy their need for searches in their mother tongue.

Remember, you need to pick your visitors first because that is absolutely crucial. To pick them, means to attract them, and make them go from the search engine result pages (SERPs) to your personal portfolio website, so that they can become buyers and purchase your images. If you fail here, those people, and your possible buyers will be lost; Probably forever. I hope that is not what you are looking for. Or is it?! Are you looking to lose possible image buyers? Do you want to voluntary donate your image buyers to competing websites? That is exactly what will happen if you fail to have your website translated to as many languages as possible. Basically, you will indirectly send possible image buyers to the websites of your competitors. Just recall in your mind how search engine’s result pages (SERPs) look. Have you ever seen any empty spaces there where individual items of search results are enlisted? No. There are always some pages listed in the results. If your pages are not listed there, some other pages are listed there for sure, such as pages from your competitors that are occupying places where your website could be positioned. Is that what you want?

Just imagine some Slovak speaking buyer doing online searches for stock images of “gold bars”. If you think he will input “gold bars pictures” or a similar phrase to the search engines, you are wrong. It is more likely that he will use “zlaté tehly obrázky” instead or something similar, which will be basically the same as “gold bars pictures”, but written in his mother tongue, Slovak language. If your portfolio website contains stock images of gold bars available for sale, but your website is not translated to the Slovak language, then there is almost zero chances that your website will be listed in the search results for the “zlaté tehly obrázky” Slovak phrase, thus you will lose visitors, and also possible image buyers. But if your website is translated to Slovak, chances of it being listed in search results are much higher, and so are your possibilities of picking up a buyer from the search engine’s result pages (SERP).

I already mentioned, image buyer searching for images in his mother tongue may actually be a very good speaker of English, or he could be a “good enough” English speaker that when he lands on your personal portfolio website he will be able to further communicate with you in English. Such as contacting you through a form on your website, discussing details about his purchase, or other things concerning your stock images. But if you lose him in first part of the chain, the crucial moment of catching him from search engine result pages (SERPs) in his mother tongue, no other parts of the chain will follow! That much wanted image buyer you are looking for with your personal portfolio website will be lost from you. Probably forever!

Or The 3 Most Important Tips for SEO of an Author’s Presentations

Last time I wrote an article about the aspects of a successful personal portfolio website where I partially addressed the three most important SEO factors of personal microstock galleries. However, I believe these tips are so crucial that they definitely deserve a separate article where they will be addressed again and in more detail.

Metaphore of the goose that laid the golden eggs illustrating concept of getting fortunate with SEO.

My suggestions are concerned and applicable on most types of personal portfolio websites in general, but they are especially ideal for websites that are showcasing the author’s own works in the form of virtual goods such as stock photography, graphics, illustrations or 3d renderings. The suggestions I will mention in this article are important to consider when you want to develop a successful personal portfolio website. If properly implemented, these tips can easily increase the traffic of your website, which is picked from search engine’s result pages (SERPs). What is most important is that these suggestions and tips are applicable and fully working for almost any type of author’s portfolio website! Your personal portfolio website included!

1.) Write unique titles, descriptions and keywords near your images.

If possible, always try to use unique on-site texts. This is especially true for titles, descriptions and keywords displayed near your images on large image preview pages that you have on your personal website. Try not to use the same descriptions as you previously used for your images uploaded to stock agencies. I know that rewriting text that describes your images in a 100% unique way is not always possible, but at least try to keep them as original as possible.

Surely this will require tons of time and effort to be put towards rewriting and rekeywording your images, but it will help you get better rankings in the online waters full of those “big” stock agencies. In the long run, it will pay off. Remember that your small personal website will be competing with old and established stock agencies that are already ranking good on the internet, and have been for ages! All of this, even with the help of your own images that you uploaded to them in the past; Your website has a very low chance to beat them now, unless the text near your images is absolutely unique.

2.) Use long image descriptions on your large preview pages.

I already addressed the importance of text uniqueness, but just as important is a proper length of text. Because of that, try to use long image descriptions whenever possible. By long descriptions I mean, descriptions that are at least 200 to 400 source words long! Of course the text must be relevant to the image it is aimed to describe.

More on-site text can increase the likeness that you will match people’s searches for word(s) or phrase(s) contained within your image’s description. This means increased traffic for your website; Traffic from search engines, such as from Google, Bing, or Yandex. Increased website traffic ALWAYS means there is an increased chance of bumping into some image buyer(s)! Naturally, most people sent from search engine result pages won’t be image buyers (for now). They might be people looking for something that was mentioned near your image. But the more visitors you get, the bigger your chances are to find some image buyer(s). This is a never ending game of numbers, probability, and also some luck!

Try to hold on to this truth: More traffic is always good for your website, because any visitor is better than no visitor; Even if those people are not image buyers at the time they are sent from search engine result pages!

They may not be image buyers looking to purchase your images right at the moment when they are searching for some keyword(s) or phrase(s), but at least they will always be quasi-relevant visitors of your website. This is because your website will contain titles, descriptions, and keywords that will, more or less, relevantly describe the scene seen on your images. Indirect descriptions, such as words that describe the “story” seen on the images also work very well. This is especially true for pictures portraying cultural heritage views, such as castles, historic towns, or other travel attractions that have their history mentioned within the description on your website.

Indirect texts, but of course text that is still relevant to the images being presented on your personal website, is good especially for the reason that it will help you attract people who were initially searching for something else, but landed on your website and changed their minds about what they actually need. Imagine this situation, where some woman is searching the internet for information about the history of the famous Orava castle located in northern Slovakia. She might be looking for relevant history that is, by the way, directly mentioned within description of Orava castle pictures on large image preview pages such as these:


Initially, that lady isn’t looking to purchase the images and she is actually looking for the history of the Orava castle, but she may decide later that the text with the history near the image is not the only thing she is looking for. She might realize that the images of the Orava castle, that she just saw at the visited website, will be ideal for the advertising flyer she plans to create for purpose of promoting her family owned guest-house, as a small presentation brochure, which will showcase all nearby attractions for tourists, and thus possibly get visitors to her guest-house. This is just one of many real life examples that happened to me in the past, and the story behind how this customer found my website was revealed to me when that lady contacted me through the form on my website, in which we communicated further.

You never know who your visitors are, why they are searching online and for what they are searching. They can change their mind later, become image buyers, suddenly recall your website, and your images that they saw during their previous visit to your website. They can come back trying to contact you about how they can purchase, or they will just purchase your images directly off your website. This depends on how your personal portfolio website will be setup and whether you will be selling your images directly from your website, or just showcasing your work and then sending your visitors to other online stores for purchase, like to stock agencies. Anyway, any visitor counts, because anyone can become an image buyer. You never know!

The more traffic, the better! This is definitely true in this case! Even if you think that it is quasi irrelevant traffic – quasi irrelevant in the way that it might be consisting of non image buyers at a time of visiting – people are still quasi relevant to content seen on image. There is always a chance that a visitor who was not interested in purchasing images may be interested later down the road.

Here are more examples for some inspiration. This is what I mean by long descriptions:


3.) Try to have tons of (human translated) language versions of your website!

This is my favorite way of increasing a website’s traffic. You have probably noticed that my website is available in more than 20 languages. Do you know why?! Because to offer content in many languages is the easiest and the absolutely most effective way to harmlessly multiply (rise) traffic on any type of website! Translations can artificially increase the amount of large preview pages presented on your website and those preview pages will be indexed by search engines as new, original and unique content! Translated text is not considered duplicate content in terms of SEO and that means great opportunity for everyone. Imagine you have 1000 unique images in your stock portfolio; With these 1000 images you can generate 1000 large image preview pages maximum. These 1000 preview pages will form your personal portfolio website that will be indexed by search engines, but 1000 preview pages is a very low number compared to the huge waters of visual content that is available on today’s internet.

And, of course you are by no doubt a very talented stock artist and thus you can work even harder on producing new top quality stock works, photos or illustrations that will expand the number of items in your portfolio and also your amount of new images that could be added on your website.

Yes, that is of course a very right way of thinking, but honestly, unless your are some big stock factory, it is very slow way to go even though creatively it may be the best way!

Ask yourself, how much new content – content that can be placed and indexed on your personal portfolio website as large image preview pages – are you able to produce a day, a week, a month?

Ten or twenty images maybe, one hundred images at the most, maybe even a little more, but that is still not enough to compete with everyone and to rank good in online waters full of stock agencies and other big fishes.

Also, you need to get traffic from search engines! Bump into some image buyers, increase your sales right now, right here! Not after years of long waiting; Waiting… for how long?! Probably forever. Without quality search engine optimization (SEO) you will wait endlessly for sales! You must optimize otherwise your content will be lost in the deep waters of the internet. You may be a great artist with stunning images, but you know what? That is simply not enough these days! It may be really sad, but the main key lies within quality marketing! That’s what makes the online world go round. If you have great marketing you will be successful, if not, you will be lost without ever being noticed. And, I know for a fact that you want to be noticed and successful, don’t you? If you do want to be successful, then your search engine optimization strategies must be done in the right way! You must do what is proven to be working, and not what hasn’t been proven. So, I suggest something effective and fast to start your online marketing with! Something that can be started right away and done faster than anything else. The suggestion is… focus on tons of translations!

Naturally you may still produce new content while working on your translations. All I wanted to say is that, if you have for example 1000 images on your website and you will translate their titles, descriptions, and keywords to one foreign language you will all of sudden have 2000 images on your website, because 1000 images in 2 languages is 2000 images! Of course translations will take you some time to get done, but it will probably not take as long time as it takes you to produce a 1000 new images. So translations are faster, but they are just as effective as the production of new content! Do you wonder why it is like this? You must look at it from the point of view of search engine bots browsing your website, because it is the search engine’s bot who will decide whether or not he will send image buyers to your portfolio website.

Just try it. Go and translate the texts contained on your website, especially titles, descriptions and keywords of your images, and then you will see something you have never seen before! Foreign traffic, lots of foreign traffic!

Translate your images to let’s say 50 languages, and all of sudden you will have a huge portfolio with a big amount of virtually new content! Let’s count together now on our example of 1000 unique images in the portfolio. It’s 50 languages X 1000 images, that equals 50 000 large preview pages, with virtually new content. You will have 50 000 new, and unique pages on your personal portfolio website!

That is something you can use to feed the endless stomach of search engines with! The amount of 50 000 large preview pages on a website of an unknown artist is about the same amount of pages on one of the smaller stock agencies! Imagine how many people 50 000 preview pages can pick up from search engine results pages (SERPs) once all of those pages are indexed and properly ranked by a search engine’s bot. But that is just the beginning! There are many more languages in the world, so there is always more room to artificially expand a portfolio of 1000 images to lets say 100 000 or more large image preview pages!

And what is the best about this method? This approach is absolutely legitimate and in compliance with the terms of service of every search engine! Translations are in no way considered duplicate content in terms of SEO. Actually this is a very powerful way to easily bring tons of new content and traffic to your website! Artificial content of course, but still absolutely legitimate content in terms of SEO! That is what counts!

Sell your photos and earn money now!

I wonder if you have ever thought about selling your photos to stock agencies? No? That’s a pity because it’s a highly interesting experience! I don’t mean this only because of the money. To be honest only real top sellers, photographers with wide diversity of top wanted subjects, or specific niche images can make a living out of stock photography. But money isn’t everything. One can learn a lot of things about the photography business as whole through submitting photos to micro stock agencies.

A view of a lake and waterfall in summer.

Do you take photos just for fun? No problem! Everyone can try it!

For you as an hobbyist photographer who maybe wants to try how it feels to build own photography business, submitting to stock agencies is a really interesting chance and one new possible way to try to bring your photography to the next level.

My personal experience and opinion on the stock photography.

I definitely recommend it! I am just enthusiast photographer, photographing landscapes, natural scenes or wild and domestic animals in my spare time. Architecture and cultural heritage pictures such as pictures of castles, historical towns or outdoor museums are my passion too. I am far from typical stock photographer, but I have been submitting my photos to stock agencies for years anyway. Although I still feel like an hobbyist photographer, submitting and selling through stock agencies has been a really interesting experience for me since the beginning. I learned a lot of about photography business through active participation on this stock imagery field. Especially a lot of about the technical requirements, rules behind stock and general photography also many things about photography licenses, legal stuff, model releases, property releases and other knowledge that is important in stock photography business.

Which stock agency do I recommend as the best?

There are tons of stock agencies out there. Some are successful in terms of sales and some are less successful. Over the years I tried and tested several of them. But I believe that at the beginning it doesn’t make sense to give you too many links at once. It will be much better for you if you will try focus only on one agency now. Simply to test the waters and then when you will become a little bit familiar with stock business it will be much easier for you to try also other stock agencies. So what about Dreamstime? It was exactly Dreamstime where I first started to submit my photos years ago. This agency is one of the top 4 agencies in the world’s micro stock ranking and definitely must try agency, both for good regular sales it brings as well as because it is truly friendly community what is good for beginning stock photographer.

The most interesting and motivating thing about stock photography for me.

The most interesting thing, maybe even more interesting than earning money, is that various companies have bought my photos and used them on large amount of their projects! I have found my photos printed on flyers, on pages of newspapers, magazines, or covers of books and various school textbooks. Even on global state TV where my Slovak mountain photography was displayed as a static background for the winter weather forecast for more than 2 years every winter. This was on every hour basis and thus it was viewed by millions of people every day. Now that is really something! It was a great feeling for hobbyist like me!

What does it take?

Some time and effort. Nothing more. If you will not miss any of those you can try it right away. Every stock agency employs a group of highly skilled editors. People with years of professional experience in a field of photography will review every photo submitted to their agency. But this is nothing to be worried about. Reviewing tens of thousands of photos is their job. Don’t hesitate and just try it! If the photo you submit is not good enough, they will simply reject it and not accept it for sale. There is no reason to hesitate or to be shy! But, what is most important, photo editors will always give you the exact reasons why your photo was rejected. It means that you will receive professional tips for free! That is very informative! It will help you correct your mistakes and improve your skills.

A view of The Tatra Mountains in winter, Slovakia.

Maybe it will be the first step to your success in photography business.

Maybe you have been wondering for a long time what it would be like to start your own photography business. You have a real chance now! The stock photography and stock agencies may be the right answer that you have been looking for. Surely noting is without hard work. But, if you will take time and seriously put yourself in to it, stock photography will bring you new opportunities and straighten your photographic skills! Don’t wait and try it right now! What can you loose?

Golden rule to keep in mind. Don’t give up too early!

If some of your photos will not be accepted for sale for the first time, don’t worry about it. Rejections happen now and then even to the industry’s most professional top stock photographers. Just follow reviewer’s instructions, learn from your mistakes, carefully read submission guides and tutorials. Then with keeping quality in mind submit more and more quality photos!

Who knows, maybe stock photography will change your whole life! (Seriously)

Years ago I had absolutely no idea what stock photography, micro stock, or stock agencies were at all. It was just a lucky coincidence that one day I bumped into some article mentioning Dreamstime as a good place to stock sell photos. I was very hesitant about it at that time thinking that my photos are not good enough to participate on website where such a great photographers are. But I decided to try it! Now, when I look back at it I must admit that it was one of the best choices in my life! It changed my photography views completely, formed me as photographer and brought me opportunities which I didn’t even know existed before. So I am sure that if you will not give up too early, stock photography will boost your photographic self-confidence in the long run and there is even a change that it will change your life. Maybe also your photos will be purchased and used on vast of projects worldwide. It will help you to see that even you can make money with your photography.

Don’t hesitate and enjoy all of the benefits! Good luck! :)

Above all else, enjoy the stock photo selling process as a unique chance for experience on photography field and participate on all benefits that go along with it. If you have not done it yet, register at Dreamstime, submit your stock pictures there enjoy new chance to grow as a photographer and expand your income with money from the sales of your own images. If you have any questions don’t hesitate to ask me!

 A view of the huge tree in the park, Turcianska Stiavnicka, Slovakia.